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Incentive Travel Program Planning

  • Determine what is to be achieved

  • Determine return on investment objective

  • Determine who is to participate (top producers)

  • Determine the budget

  • Determine required behavioral change to meet and/or exceed the objective

  • Select and plan the Travel Award

  • Determine qualification rules

  • Determine qualification period

  • Create performance-reporting process

  • Determine behavioral change strategy

  • Create and produce techniques for changing behavior

  • Create, produce and distribute travel award promotional campaign

  • Determine and recognize award winners

  • Operate the travel award

  • Post travel evaluation

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