Determine what is to be achieved

Determine return on investment objective

Determine who is to participate (top producers)

Determine the budget

Determine required behavioral change to meet and/or exceed the objective

Select and plan the Travel Award

Determine qualification rules

Determine qualification period

Create performance-reporting process

Determine behavioral change strategy

Create and produce techniques for changing behavior

Create, produce and distribute travel award promotional campaign

Determine and recognize award winners

Operate the travel award

Post travel evaluation