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Sellmer Meetings & Incentive Travel


If there is one element of our company that sets SMI apart from other companies, it is our passion for customer satisfaction. From day one, every member of our company takes care of our customers needs. Not only the basics of smooth registration, individual attention for airline ticketing, the right room accommodations, and fun activities but getting to know each participant as an individual and anticipating their needs and desire.


Our greatest satisfaction is to fulfill every client’s and participant’s needs and desire on a program. We know when we accomplish this, our client will have an above expectation experience.

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Bill Sellmer
President | Phone: 813.315.9840

Ashley Nelson
National Sales Manager | Phone: 813.895.8771

William (Bill) Christian Sellmer II, CMM, CIS is owner and president of SMI, and has over 35 years experience in the incentive travel industry, designing and operating performance incentive programs. Bill is a Certified Global Meeting Manager, the highest certification by MPI (Meeting Planners International).


Bill is a 25-year+ member of SITE (Society of Incentive Travel Excellence), a Certified Incentive Specialist, and a member of the CIS faculty. Bill has worked with customers in a variety of industries and operated travel programs in over 40 countries at all types of destinations. Bill has a Bachelor of Science degree with a major World Geography and a minor in Economics. Prior to his work in the Incentive Travel Industry Bill proudly served in the United States Marine Corps 10 years and worked in corporate America for 10 years.

Ashley Nelson, CIS National Sales Manager has 27 years experience in the incentive travel industry. Ashley has operated programs on five continents, and serviced customers in a variety of industries. Ashley has an integral part in identifying customer goals and objectives, program design and development, along with extensive program operational management. Ashley has a Bachelor of Science degree in Marketing and a Bachelor of Arts degree in German.

Cathy Watkins
Planner/Operations Manager

Kevin Watkins
Revenue Manager

Mae Catherine (Cathy) Watkins, CIS Planner/Operations Manager has over 22 years experience in the incentive travel industry as a Planner/Operations manager. Prior to Cathy’s career in incentive travel, she was the Lead Customer Service Manager and Trainer for Citicorp. Cathy has planned and operated incentive travel programs for customers in a variety of industries on five continents with a standard of excellence.

Kevin Watkins is SMI’s Revenue Manager with the primary responsibility of managing customer deposits and supplier payments, as well as SMI’s human resource administration. Kevin works with and supports SMI’s Planner/Operation Managers to insure timely and accurate accounting of program management.  Kevin holds a Bachelors of Science in Finance and Accounting.

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